Online Display Advertising
*** NEW! *** The Starboard Column *** NEW!
Each and every month, thousands of old boat enthusiasts make their way
to the Bone Yard Boats website viewing tens of thousands of Bone Yard
Boats website pages. I'd like to share this highly qualified audience
with you because you have something of value to offer the Bone Yard
Boats community. For as little as $25 per month, your ad can be viewed
thousands of times by people passionate about old boats of all types.
The Bone Yard Boats website is made up of a few different types of
pages. Some are PDF newsletter pages. Some, like the Subscribe Page and
the Resource Guide Form, are dedicated to placing an order or supplying
data. The vast majority of the website pages, however, consist of the
three columns you see here on this page. The "starboard column" -- that
would be on the right for you landlubbers -- has been specifically
designed to display 1) relevant advertising, 2) interesting BYB
subscriber emails, and 3) some pretty cool close-up photos of boat
stuff. I believe that these three types of content, working in
combination in the starboard column, draw the visitors' gaze to this
area of each page.
The content of these display boxes is not static. For example, hundreds
of photos are rotated through the "cool pic" boxes. Try it out. Each
time you click your browsers refresh button, new photos (and emails,
etc.) are displayed. The ad boxes work the same way. However, I will
accept only a limited number of ads each month so that each advertiser
is assured that their ad -- or ads -- will display with an anticipated
BYB Website Growth Stats (May '10 vs. May '09):
* Ad Page views: Up 210% (or 3X).
* BYB website visits: Up 80%
* Total hours spent on the BYB website: Up 150% (or 2.5X)
Sample BoneYardBoats.com Ad Placement
* Total Pages Views (actual) in May 2010: 66,086
* Ad Pages Views (actual) in May 2010: 51,120
* Display ads purchased: 1
* Max ads in the rotation: 20
* Display ratio: 5%
* Times sample ad would have displayed May 2010: 2,556
* Cost of single display ad (per month): $25.00
* Cost each time your ad was displayed: $0.00978
That's less than a penny per display!
Pricing & Specifications
Pricing: Starts at $25.00 per month for 3 month minimum and the price
decreases when you purchase additional months.
Linking: Upon clicking your ad, visitor will be transferred to your site
(if you have one).
Minimum: 3-month minimum ad placement duration.
Ad Periods: Begin on the first calendar day of a month and end on the
last calendar day. If timing slips for any reason on the front
end, I will make it up by adding days to the back end.
Timing: Please assume that it will take 30 days from the time you
purchase the ad space to get your ad up & running.
Payment: In advance of beginning of ad period; payable by check, or
online with credit card or PayPal.
Size: 180 x 180 pixels
Files: JPG or GIF files preferred. No Flash or animation. Other file
types (eg.PDF, BMP) will have to be converted to JPG/GIF.
A single display ad running in May 2010...
...would have been viewed over 2500 times!
What the heck is a pixel anyway?
Need Help? Don't have an ad file ready? Are you an independent boating
supply store or a small restoration shop focused on paint and wood, not
pixels and web? You are exactly the type of advertiser Bone Yard Boats
wants because your products and services are what the Bone Yard Boats
community needs. My creative abilities are certainly limited, but I can
offer you some help in creating a simple ad. The Old Time World ad above
took me no time at all. Tell me what you want to say, and I'll do my
best to help you say it. Sometimes, your existing business card is a
good place to start. Combining photos with text or layering text over
photos are also options we can explore
Okay, I want to run an online ad, so now what do I do?
There are no contracts to sign. While we take our mission very
seriously, we prefer to operate informally. Bone Yard Boats will always
treat you fairly, and we anticipate the same in return.
Step 1: Send me an email to the address above and tell
me what you want to do. If you have an ad file already, please attach it
to the email.
Step 2: To pay for the online ad spot(s), go to the
Bone Yard Boats Ad Payment Center by following the link below to
complete a credit card or PayPal transaction. You can also go "old
school" and mail in a check. Our receipt of payment is our go-ahead to
get your ad project in motion.
< GO TO THE AD
PAYMENT CENTER >
Online Display Advertising
Growth in Page View Past 12 Mos
Additional Info, Notes, Disclaimers, and Fine Print:
1) The ads, photos, and emails in the â€œStarboard Columnâ€ are not rotated
in a specific order; the display is random. However, if there are 20 ads
in total, you can expect your one ad to display 500 times out of every
10,00 page views.
2) If you already have an ad file of a different size, I will be happy
to take a look to determine if we can make it work.
3) Placement: The 6 display boxes of the Starboard Column are present on
hundreds of individual Bone Yard Boats website pages. New pages
containing the Starboard Column are added with each issue. The current
order of the display boxes from top to bottom is Emails, Ads, Pics,
Emails, Ads, Pics. Ads will be placed in the upper Ad box first until a
maximum of 20 is reached; then ads will be placed in the lower Ad box.
Ads initially placed in the lower boxes will be migrated upwards if
space frees up on a 'first in -- first up' basis.
4) Linking: Your display ad can be directly linked to your own website.
Upon clicking your ad, visitor will be transferred to your site.
5) "Ad Pages" are those website pages on which advertising is, or would
have been, displayed.
6) "Non-Ad Pages" are those website pages on which advertising is not,
or would not have been, displayed. Examples include the Subscribe page,
the Stuff page, PDF newsletter pages, and some pages that are of a
purely technical nature/purpose and are not actually viewed by site
7) BYB reserves the right to change display ad pricing at any time.
8) Page view and site visit stats are provided by AWStats, the web
traffic analytics tool provided by the company hosting the Bone Yard
Boats website on its web servers.
9) Separating Ad Pages from Non-Ad Pages was done manually and is,
therefore, subject to possible errors. However, Iâ€™m pretty meticulous
and confident that I got it right.
10) All ads are subject to acceptance by Bone Yard Boats. At any time
and for any reason in its sole discretion, Bone Yard Boats reserves the
right to refuse any advertising or advertiser.
11) BYB reserves the right to adjust the number of display boxes used
for advertising (currently 2 out of 6), the number of display boxes
placed on a website page (currently 6), and/or the order of the boxes
displaying advertising (currently #2 & # 5). For example, the BYB home
page is quite long and can accommodate several more display boxes than
the current six.
12) BYB reserves the right to adjust the maximum number of ads in a
display box rotation, and will do so with reasonable notice to existing
advertisers. In such a case, best efforts accommodations will be made so
that an individual advertiser always gets what they have already paid
for. For example, if the number of ads in a rotation is increased midway
through an advertisers paid ad cycle, that advertiser may receive a time
extension for their ad displays to compensate for the change. I'll
always work with you to do what's right.
13) BYB reserves the right to scale down the ad file size to ensure
efficient display of the graphic.
< ONLINE AD INFO
SHEET PDF >
Ads, Emails, & Cool Pics
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